Xinghan, a well-known independent brand in the construction industry of Guangxi, has experienced the hardships of a small workshop, the wild growth of a fledgling, the hesitation of seeking upgrade, and the return to rationality by slowing down the pace of chasing quality. Its growth, is the epitome of independent brand growth, but also the xinghan wood industry to independent development road. Today, I would like to look back at the past with you and see how Xinghan has gone and feel how it has accompanied us all the way.
2015 is a time of rapid development of China's real estate industry. Our general manager Mr Cai and his partners established Xinghan Trading Company in this year. After many efforts, Xinghan Trade signed the first contract with Guangxi No.2 Construction Co., LTD., which can be considered as a beginning. However, things did not go as planned, and after the first contract was signed, no other business appeared. Partners are getting frustrated and ready to pull out and find other ways to make money.
Mr Cai decided to go it alone. At that time, there was no clear strategic goal. No one could fully outline what the future development plan was. In addition, only Manager Mr Cai has contact with the construction industry, while others have some understanding of the industry but have not really touched the ground, so there is a process of crossing the river by feeling the stones. How many people did we have at that time? The organizational structure was: boss, several sales, administration (and finance). The business model is simple and has no natural competitive advantage. The daily operation is that the boss and several salesmen go out to negotiate with major companies, and then come back to negotiate with manufacturers. In such a situation, there is no attendance and assessment system, and everyone is in a state of no supervision. No one cares when you finish your work, but only urges you when necessary, and no one can tell you which position you can match in this company if you work hard.
The company was gradually stable, with obvious growth of personnel and business. However, it was in a development bottleneck and could not be broken through. At this time, Mr Cai and the company began to consider transformation.
On November 16, 2020, Xinghan Wood was officially established. After research, it decided to establish its first plant in Laibin, Guangxi. And in laibin, Liuzhou, Guigang, Nanning, Qinzhou have a sales team. Sales cover more than 2800 cities nationwide. "Xinghan" began to have a reputation, when it comes to Xinghan, we can think of what CAI said: "With the best quality wood, build the best home".
In June 2021, the factory began to expand, covering a total area of 53,000 m². In the later period, the daily output value could reach 100,000 sheets, and 200 professional generation and r&d personnel could upgrade and produce pollution-free sheets. In October of the same year, a raw material import company and its own port warehouse were established in Qinzhou, with the annual output value reaching 31 million DOLLARS.
In 2022, the second phase plant will be prepared. It is expected to complete the construction of the second phase of the factory, and the annual output value can reach 70 million DOLLARS. 20% of the factory's production capacity is dedicated to supply the customized market in Southeast Asia.
Future Planning (3-Year Target)
In the next three years, the company will take the globalization strategy as the core, the brand strategy, technological innovation and talent strategy, information strategy as the support, to achieve the following goals: export more than 100 countries, let "Star han" for everyone to create a beautiful home. Continue to enhance the status of the industry, to become a wood enterprise with international influence. Strive for new breakthroughs every year, new development every year, every year to bring new contributions to the industry, and ultimately achieve long-term brand strategic goals.